The Live Marketing Production Process
We have a rich history of creating powerful communication programs.
And we pride ourselves on delivering those programs with flawless implementation, strict adherence to budget, and with a process that simplifies things for our clients and our program partners. Refined from over three decades of experience, Live Marketing’s well-honed process covers the key stages of development. The high-level steps in the process are:
- Input: Our input process includes a meeting with key stakeholders where objectives are reviewed, and where information specific to brand, messaging and the target audience is acquired.
- Development: Using information gathered from the input meeting, along with independent research, Live Marketing now develops specific creative details, strategy and tactics needed to complete the event plan, including how data will be gathered to map back to objectives.
- Production: This is where scripts, media, and other content – written and physical – is created. Each step is outlined in the timeline regarding delivery and approval needed.
- Implementation: The program is mounted. The Live Marketing implementation staff ensures flawless production.
- Post-Program Analysis: Feedback forms are provided to your key team members, and when appropriate, meetings are also set-up. Our analysis includes measurement results and reports mapping back to the objectives.
