Predicting what will be new and next in tradeshow and event marketing is tough, especially when you’re surrounded by creative ideas and new technologies, and the pace of change is so rapid.

Our team has identified what we think will be the top trends shaping tradeshow and event marketing in 2012.

The criteria? What ideas and strategies will help us create better engagement with attendees, and have an impact on driving business results?

Download your copy of the 2012 Tradeshow and Event Marketing Trend Report for 12 ideas (plus a bonus) of what might be hot.

Live Marketing, an integrated engagement marketing agency expert in tradeshows, b-to-b events, online programs and virtual events, has earned a place on Event Marketer magazine’s It List of the top 100 event marketing agencies worldwide. This is the sixth consecutive year that Live Marketing has made the list, which was culled from the largest field of agencies ever.

Event Marketer praises Live Marketing for its strategies and experiences: “Live shines with relevant tradeshow booth games, interactives, demos and presentations.”

Clients look to Live Marketing to create experiences that attendees find unique, engaging and informative. “Kudos to our entire team for using social media and emerging technologies to engage and captivate audiences,” says Kristin Veach, v.p. of marketing for Live Marketing.

The full It List can be accessed at http://www.eventmarketer.com/agencyitlist. The list will also appear in the August issue of the magazine.

Live Marketing is an integrated engagement marketing agency, helping companies create engagement programs online, on-demand, and in-person. With a mix of strategic, creative and production services, Live Marketing has earned over 750 industry awards and is consistently ranked on Event Marketer Magazine’s list of top event marketing agencies. Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

Like many in tradeshow and event marketing, healthcare marketers have the usual challenges of not enough time and too many responsibilities. But they also face numerous legal and regulatory restrictions. At HCEA 2011, we decided to help them have a little fun, and at the same time, make a difference for a local charity.

With great turnout at Live Marketing’s booth and thanks to everyone who played a hand of Healthcare Hold ‘Em, we’ll be making a donation to St. Rose Dominican’s R.E.D. Rose Program for breast cancer.

Southern Nevada ranks among the highest in the nation for underinsured and uninsured individuals. St. Rose Dominican Hospitals works in partnership with Susan G. Komen for the Cure to provide free clinical breast exams, mammograms, ultrasounds, surgical consultations and biopsies to women and men 49 and younger who lack adequate health care coverage or the financial means to obtain them.

We always love going to Vegas for an event, especially when we get to see current clients, catch up with industry peers, and meet new colleagues. But HCEA 2011 was extra special because we were also able to donate to a charity that helps so many others.

Thanks again to everyone participated!

Live Marketing, an integrated engagement marketing agency expert in tradeshows, events, online programs and virtual events, earned two 2011 Tower Awards—a Gold and a Silver—from the Chicago Chapter of the Business Marketing Association (BMA). Live Marketing earned the Gold Award for an experiential marketing program it created and implemented for Intel in conjunction with The Women’s Conference^® 2010. The Silver Award recognized a custom social media portal microsite Live Marketing designed and produced for the 2010 National BMA Conference.

The Intel experience at The Women’s Conference^® 2010 communicated how Intel empowers women and girls to reach their full potential through a diverse range of training and programs. This multi-faceted program included fireside chats with dynamic, successful women who shared insights into achieving one’s full potential—and an invitation to contribute in a group collaborative art project. For each art project participant, Intel made an honorary donation to Orphans Overseas, an organization that supports children and families worldwide. Over 1,200 women took part during the two-day event and $5,000 was donated to the charity.

For BMA’s National Conference, Live Marketing designed a multi-tier social media aggregator microsite that integrated with and enhanced the event experience. The solution, envisioned as a dashboard, provided attendees and non-attendees with single location access to real-time live tweets with the conference hashtag; conference videos; a Flickr photo gallery; conference blog posts; LinkedIn group and subgroups; and a link to the event agenda. Conference general sessions also streamed live to the site extended content to non-attendees in 31 countries.

The annual Tower Awards competition sponsored by the Chicago Chapter of BMA recognizes exceptional business-to-business marketing campaigns. Winners were announced at an awards ceremony and gala held May 11 in Chicago at the Hotel Sax.

Live Marketing is an integrated engagement marketing agency, helping companies create engagement programs online, on-demand, and in-person. With a mix of strategic, creative and production services, Live Marketing has earned over 750 industry awards and is consistently ranked on Event Marketer Magazine’s list of top event marketing agencies.  Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

Live Marketing, an integrated engagement marketing agency, will utilize its exhibit at EXHBITOR2011 to share the “New Rules of Engagement.” An overview of the “New Rules of Engagement” as well as five key trends will educate exhibit and event marketers on best practices for maximizing ROI—by leveraging and combining aspects of live events, social media, technology and the web.

Each topic will be given twice a day in the Live Marketing exhibit, and also simultaneously broadcast live from the show floor for those not able to attend EXHIBITOR2011. Topics are:

• Engaging Face-to-Face: Learn the most effective ways to engage clients and prospects in-person on the tradeshow floor.
• Engaging with Social Media: Get your tweet on to see how social media can easily be used with your tradeshow programs.
• Engaging with Technology: Check out how the latest interactive technologies can dramatically up-level your show floor engagement strategies.
• Engaging Online: Experience how online programs can quickly and easily extend your event.
• Engaging Pre- and Post-Event: See some of the most effective and engaging ways to promote or follow up on your event.

Join Live Marketing at booth 1631 during EXHIBITOR, March 27-31 at the Mandalay Bay Convention Center in Las Vegas. Connect with Live Marketing in advance, view the broadcast schedule or request Live Marketing’s “New Rules of Engagement Marketing” video-embedded whitepaper at: www.NewEngagementRules.com.

Live Marketing is an integrated engagement marketing agency, helping companies create engagement programs online, on-demand, and in-person. With a mix of strategic, creative and production services, Live Marketing has earned over 750 industry awards and is consistently ranked on Event Marketer Magazine’s list of top event marketing agencies.  Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

Live Marketing is preparing a comprehensive integrated engagement marketing program for EXHIBITOR2011 that includes pre-, at- and post-show elements, live web broadcasts, educational sessions, personal URLs, and social media outreach. A key component will be a demonstration of its Event Design award-winning concept—an aggregator dashboard microsite—which compiles content, video and social media activity in one easy-to-access location.

Clients rely on Live Marketing to create effective ways to engage with their audiences online, on-demand and in-person.“Face-to-face and online/electronic are no longer mutually exclusive. We deliver results for our clients by creating custom engagement marketing programs that reach their target audiences where, when and how those audiences want to be reached,” says Kristin Veach, v.p. of marketing for Live Marketing.

Live Marketing will be at booth 1631 at EXHIBITOR, to be held March 27-31 at the Mandalay Bay Convention Center in Las Vegas. Connect with Live Marketing in advance or virtually during the show at its aggregator dashboard microsite: www.NewEngagementRules.com.

Live Marketing is an integrated engagement marketing agency, helping companies create engagement programs online, on-demand, and in-person. With a mix of strategic, creative and production services, Live Marketing has earned over 750 industry awards and is consistently ranked on Event Marketer Magazine’s list of top event marketing agencies.  Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

The challenge was to apply social media in a way that would be new to attendees. “BMA members are knowledgeable about social media, so to give them value, we have to take things one or two steps beyond the customary and deliver new ideas and applications that they haven’t seen yet,” says BMA Chairman Gary Slack, who is also Chairman and Chief Experience Officer of Slack Barshinger.

The aggregator microsite combined the conference branding with best-practices web design in a dashboard-like interface. Multiple social media platforms were accessible from a single landing page: real-time live tweets; a LinkedIn group and subgroups to join; related conference videos; a Flickr photo gallery; and conference blog posts. Plus, when the conference was going on, non-attendees could view live streaming video of the general sessions. “The idea was to bring everything together, make it easy for people to tune in, catch up and connect,” says Bryan Pray, Senior Producer of Online Programs for Live Marketing.

More than 500 people, including both conference attendees and those experiencing the conference virtually, created and posted content across the social media channels. In addition, the microsite virtually extended the conference to over 900 additional people (one and a half times the in-person attendance) from 31 countries.

As a full-service marketing agency, Live Marketing helps companies create integrated brand experiences and generate more results with their events—from face-to-face interactions to online programs to virtual events, bringing brands and messages to life in meaningful and memorable ways. In the process, Live Marketing has earned over 750 industry awards. Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

The winning program illustrated Sikorsky’s customer-centric approach to business and industry leadership through twelve different main stage presentation “events.” Each event commenced with a dramatic introduction: As attendees watched, a presentation stage rolled out from under one of the helicopter platforms and a 16’ x 9’ double-sided LED screen descended from the ceiling. In addition to a professional presenter and guest speakers, events leveraged rich HD media including sensational video of real helicopter rescues by Sikorsky customers. One popular event, repeated several times, featured industry icon Sergei Sikorsky (son of Sikorsky’s founder Igor Sikorsky). Another event provided highly anticipated updates on Sikorsky’s revolutionary technology and included exclusive video of new aircraft test flights.

“With 700+ entries across 27 categories and over 200 divisions, being recognized among the nation’s top b-to-b marketing programs and agencies is a huge honor,” said Elaine Cohen, president of Live Marketing. “It proves once again that face-to-face marketing, implemented strategically and creatively, remains one of the most impactful media available to marketers.” The Sikorsky program was also the recipient of the Gold Tower Award from BMA Chicago.

Live Marketing was recognized publicly during the BMA Awards Gala on June 2 at the Swissotel in Chicago. The exhibit, which has earned multiple design awards, was designed by McMillan Group and built by The Taylor Group.

As a full-service marketing agency, Live Marketing helps companies create integrated brand experiences and generate more results with their events—from face-to-face interactions to online programs to virtual events, bringing brands and messages to life in meaningful and memorable ways. In the process, Live Marketing has earned over 750 industry awards. Live Marketing is also a certified woman-owned business through WBENC. Learn more at www.livemarketing.com.

Hosted by a professional presenter, Live Marketing used the twelve presentation events to engage attendees and deliver key Sikorsky messaging. Dramatic music signaled the start of each presentation, and as attendees watched, a presentation stage rolled out from under a helicopter platform and a 16′ x 9’ double-sided LED screen descended from the ceiling. Nearly 1,500 guests participated in the mainstage events, with attendees frequently overflowing into the aisles. The highly visible experience was combined with a pull-through strategy that collected attendee data and drove attendees to experience all areas within the exhibit.

“The BMA Tower Awards recognize excellence in over 30 marketing categories, and to have the judges recognize the Sikorsky program as the best experiential marketing program is truly an honor,” says Elaine Cohen, President of Live Marketing. “It’s gratifying our work is being recognized, but the real achievement is helping our clients build their brands and increase results from their event programs.”

Live Marketing received the award at the Tower Awards Gala and Ceremony held May 12, 2010 at the Hotel Sax in Chicago.

As a full-service marketing agency, Live Marketing helps companies create integrated brand experiences and generate more results with their events—from face-to-face interactions to online programs to virtual events. With a range of strategic, creative and production services, we bring brands and messages to life in meaningful and memorable ways. Throughout our history, we have earned over 750 industry awards. Live Marketing is also a certified woman-owned business through WBENC.

On April 6, 2010 at 2 pm ET, Richard Norby, VP of Creative Services for Live Marketing will share the latest ideas for integrating the web with live events.

This 60-minute webcast will feature:

• The latest web ideas to integrate with your event programs
• How to transform pre-event communications from one-way to two-way
• Tips for expanding your event reach and keeping attendees involved through it all
• Ways to make event dollars do double-duty
• And much more!

View the archive version of this webcast at: http://bit.ly/a7w1ZT.