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Integrated Tradeshow Program
LANDesk Software was preparing for a major product release, but in order to be successful, they needed to create a strong brand impression, and make contact with and persuade qualified prospects to try its software.
Limited to a 10 x 10 booth because of the tradeshow’s format, LANDesk enlisted Live Marketing to develop and implement an innovative tradeshow program to create a BIG experience in a small booth. The program included:
- Strategic planning, including setting clear, measurable objectives
- Creative strategies and theme development
- Content development and scripting
- Pre-event marketing (eVite and printed mailer)
- A guerilla marketing program to drive attendees to the booth
- A modular in-booth presentation that could be anywhere from two to eight minutes in length to accommodate attendees’ interest
- Staffing, including a guerilla marketer and professional presenter
- Media production
- A measurement program to identify high-quality leads and facilitate post-show follow-up
LANDesk overwhelmingly exceeded its goals for the show. According to LANDesk’s Partner Marketing Manager, “ITxpo gave us the greatest percentage ROI of any show we’ve ever done.”
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