LivePURL
Ready to supercharge your pre-event promotions to increase the number of leads collected, pre-qualify prospects, and help your message stand out from the competition? LivePURL—an integrated combination consisting of: a personalized direct mail postcard, emails, a personalized URL, and microsite—gathers information about your prospect's needs before the event even starts and can also dramatically increase qualified traffic to your event.

Compared to traditional pre-event email and direct mail response rates of 1-2%, the use of personalization and personalized URLs can boost response rates to 5-10%! The LivePURL program includes:  
  • Campaign design, programming, consultation and implementation
  • Campaign URL website and hosting
  • Individual personal URL per contact
  • 8 1/2" x 5 1/2" full color, direct mail postcard with first class postage
  • 2 pre-event emails
  • 1 post-event email
  • Campaign dashboard with access to activity reports and survey results
I've seen leads come in already and sent the leads on to the sales force; they've been surprised to receive leads BEFORE the show. This is a great way to sort attendees before the show and get them lined up with the right contacts.
—AngioDynamics