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Integrated Tradeshow Program
Having recently launched a new ad campaign, SanDisk needed a buzz-building experience to attract attendees to the booth and bring their advertising campaign to life at one of their largest shows. Building on the corporate ad campaign that featured young, energetic people on the move as they enjoyed various SanDisk-enhanced electronic devices, Live Marketing developed and produced a program that included:
- Creation and production of a high-impact, high-energy, choreographed dance show presentation to promote SanDisk’s products
- Staffing, including five dancers/models selected to resemble the ad campaign models; a professional presenter; crowd gatherers; a professional choreographer; and an on-site director
- Costuming for the presenter and five dancers, which included airbrushing body paint on the dancers’ bodies to re-create the the projected product graphics in the ad campaign
- Overall project management
With standing room only crowds at every single presentation (nearly 3,400 attendees experienced the presentation throughout the show!), the SanDisk exhibit generated tremendous buzz on the show floor.
For more information or to see other examples, contact us!
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