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For marketers looking to maximize marketing spend, Total ReachTM allows companies to cost-effectively expand their presence and reach, accelerate lead generation and sales conversion, and at the same time, create an integrated online and live event program.
A complete turnkey program, Total Reach combines pre-show outreach, live at-show experiences, and post-show follow-up to increase tradeshow results. The Total Reach program includes:
- A personalized pre-event direct mail postcard and/or up to 2 pre-event emails
- A personalized URL (PURL) and microsite designed to capture qualified lead information--which also features a short video welcome from a host delivering customized messaging
- An on-site Briefing Zone activity featuring the same web page host, but this time live, who provides a proactive vehicle for attendees to hear a consistent and carefully crafted overview about your company and solutions--driving them to areas of interest within your booth to learn more
- A post-event email and landing page with a post-show video from the same host
- Campaign dashboard with access to lead summaries, activity reports and survey results
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