Case Study

Intel: Integrating the Web with Live Events

Challenge:

Looking to cost-effectively “raise the bar” on the previous year’s program, and at the same time, tie-in with a major product launch, Live Marketing helped Intel develop a comprehensive program integrating the web with the live event.

Results:

• With the integrated pre-, at-, and post-show activities, Intel captured over 3,300 unique leads—approximately a third of all those in attendance!
• The pre-and post-show emails combined with a dedicated event microsite also drastically increased open rates and clickthroughs. Over 34% of post-show emails were opened, and of those, over 55% had clickthroughs from links embedded in the emails—far surpassing the averages of 10-15% who view emails, and 10-20% of those who clickthrough to a web site.