An Event Marketing Perspective for Online and Virtual Events
If you build it, will they come?”
This adage is especially appropriate today, when webcasts and virtual events have seen exponential growth. While technology has made it easier to technically execute, the dramatic increase in the number of online events has made it even more difficult to get participant mindshare. How do you get your message heard? How do you drive attendance? How do you keep attendees engaged?
While technology platform providers have the tools to facilitate the back-end production of online events, their expertise doesn’t extend to creating effective messaging, developing a cohesive creative thread, or having tried and true participant engagement strategies. That’s why there is a growing need for an event marketing perspective with online and virtual events—perspective Live Marketing provides.
For 35 years, Live Marketing has been bringing brands and messages to life in a multitude of venues. From crafting customer-focused messaging, engaging and retaining audiences, and creating compelling experiences, we provide a unique strategic and marketing perspective. To ensure a successful online event, we bridge the technical possibilities with an overall strategic and creative vision.
Whether you are working with a preferred technology platform, or are looking for a turnkey creative and technology provider, Live Marketing can provide overall strategy, creative, production and technical implementation of online events. Our services include:
- Strategic planning
- Audience acquisition and retention
- Creative concepting
- Content creation
- Scripting
- Pre- and post-event marketing services
- Speaker coaching
- Webcasts
- Microsites
- Virtual events/exhibitions
- Social media programs
- Web site content creation and design
- Web surveys
- Measurement programs
Working with an expert like Live Marketing ensures that if you “build” your online event—not only will they come, but you’ll experience real results!
