Live Marketing
Booth Tours
An efficient and controlled way to inform busy attendees of featured products or solutions.
For booths with multiple demos or diverse solutions, professionally guided Booth Tours:
- Pique attendees’ interest by giving just enough valuable information to make them want to know more
- Establish the breadth and depth of your offerings
- Present your capabilities in a controlled, integrated story instead of a “silo” approach
- Familiarize attendees with your staff in each area so they know who to talk to about their questions
- Provide built-in promotion for pre-show marketing efforts
Based on your objectives, Live Marketing creates the tour strategy, creative concept, and script. Tour length depends of number of stops and activities at each stop, but average guided Booth Tours range from 10 to 15 minutes.
On a regularly scheduled basis, professional Crowd Gatherers pro-actively invite attendees to take the tour, assemble groups, and facilitate badge scanning/lead collection. Then, a professional Tour Guide gives a brief introduction, and takes attendees to the designated tour stops/activities to deliver short scripted messaging. Depending on show/association regulations, attendees can also use headsets to ensure your message is clearly heard.
At the end of the tour, the Tour Guide delivers a brief wrap-up with an invitation for attendees to spend more time in the exhibit. Participants are also typically rewarded with a small gift.
Guided Booth Tours can also be part of a VIP strategy; tours can be specially scheduled in advance, or done on an ad hoc basis once in-booth meetings are complete.
