Live Marketing Briefing Zones
Looking for a cost-effective strategy to
attract and educate attendees on your key messages, but don’t have a dedicated theater?
Or, have a series of demos that you want to be sure attendees know about? Live Marketing’s Briefing Zones:
- Provide a proactive way of attracting and engaging attendees in booths of all sizes
- Drive attendees to key booth areas
- Increase qualified leads generated
- Consistently focus attendees on your high-level message
- Maximize the time attendees spend in your booth
- Allow participation by multiple attendees, which generates more booth traffic
The Briefing Zone provides a vehicle for attendees to hear a short informative overview about your company and solutions. Then, with an integrated pull-through strategy, attendees are driven into your booth to hear more details at product demos, interactive kiosks, or other key booth areas.
By adding an optional Audience Response System (ARS), the experience becomes interactive and allows you to collect data from attendees. An engaging series of polls ask attendees for their opinions—attendees input answers and see real-time results on a plasma screen.
To maximize attendee attract, a Briefing Zone can be simply added to a corner of your booth (with or without minimal AV support). Live Marketing provides:
- Overall strategy, creative concept and development, and project management
- A 3-4 minute scripted overview about your brand promise and product solutions
- A professionally trained Live Marketing Briefing Zone Facilitator and Crowd Gatherer
