LivePURL

Ready to supercharge your pre-event promotions to increase the number of leads collected, pre-qualify prospects, and help
your message stand out from the competition?

LivePURL—an integrated combination of: a personalized direct mail postcard, emails, a personalized URL, and interactive web pages—gathers information about your prospect’s needs before the event starts and can also dramatically increase qualified traffic to your event.

Compared to traditional pre-event email and direct mail response rates of 1-2%, the use of personalization and personalized URLs can boost response rates to 5-10%!

“I’ve seen leads come in already and sent the leads on to the sales force; they’ve been surprised to receive leads BEFORE the show. LivePURL is a great way to sort attendees before the show and get them lined up with the right contacts.”

—AngioDynamics

LivePURL uses direct mail, email or both as a means of communicating with an attendee before your event. Then, when the recipient types or clicks their personalized URL (PURL), they are directed to a landing page featuring your branding and messaging. Next, a custom survey is used to gather information from your prospects and pre-qualify attendees based on your criteria. LivePURL also helps you confirm their contact information and can provide a method for securing opt-in email addresses for future campaigns. Finally, a thank you page further strengthens your message and links attendees to your corporate website.

The LivePURL program includes:

• Campaign design, programming, consultation and implementation
• Campaign URL, 4 page website (welcome, survey, confirmation and thank you), and hosting
• Individual personal URL per contact
• 8 ½  x 5 ½ full color, direct mail postcard with first class postage
• 2 pre-event emails
• 1 post-event email
• Campaign dashboard with access to activity reports and survey results