Live Marketing
Self-Guided Booth Tours
An effective strategy to introduce attendees to all available in your exhibit.
A self-guided tour strategy drives people, on their own, from area to area to area within your booth. By providing a vehicle for attendees to see all you offer, visitors can identify specific areas of interest to spend additional time.
Self-Guided Tours:
- Attract attendees and create a “booth destination”
- Drive traffic in and around your booth for positive flow
- Provide opportunities for attendee interaction with your messaging and value
- Capture lead qualification information and provide ability to track visited areas
A Self-Guided Tour Card is used to track their progress/completion of the tour, reinforce your key messages, and provide you with qualifying information. Then, when the tour is completed and the card is turned in, attendees typically receive a small gift.
To ensure the success of your Self-Guided Tour, Live Marketing provides:
- Overall Self-Guided Tour strategy, creative concept and development, and project management
- Content development for the Self-Guided Tour Card (we can also provide design and printing)
- 2 on-site professional tour facilitators to gather participants, explain the tour, and collect completed cards
- An on-site director to ensure the program runs smoothly
