Live Marketing
Total Reach™
Event marketers needing to maximize marketing spend and expand
the number of attendees reached are integrating their live at-show experiences
with the power of the web.
Live Marketing’s Total Reach program allows companies to:
- Cost-effectively use multiple touchpoints to expand
pre-, at- and post-event presence and reach - Up-level event program effectiveness with innovative strategies that cut through the clutter and capture attendees’ attention
- Engage and connect attendees with their message before the event even starts
- Reach those not in attendance to still deliver messaging and generate leads
- Promote attendance to their events
- Accelerate lead generation and sales conversion
- Leverage your investment over a longer period of time and across a robust integrated marketing program for more impact
Total Reach uses an integrated program of pre-show marketing, at-show experiences, and post-event follow-up that includes:
- A personalized pre-event direct mail postcard and/or up to 2 pre-event emails
- A personalized URL (PURL) and microsite designed to capture qualified lead information—which also features a short video welcome from a host delivering customized messaging about your upcoming event
- An on-site Briefing Zone activity featuring the same web page host, but this time live, who provides a proactive vehicle for attendees to hear a consistent and carefully crafted overview about your company and solutions—driving them to areas of interest within your booth to learn more
- A post-event email and landing page with a post-show video from the same host
- Campaign dashboard with access to lead summaries, activity reports and survey results
What makes Total Reach different?
- Compared to traditional pre-event email and direct mail response rates of 1-2%, the use of personalization and PURLs can boost response rates to 5-10%!
- Through the use of a short custom survey on the microsite, qualified leads are generated in advance—giving you the opportunity to set appointments and even close sales before the event.
- Utilizing the same recognizable host integrated in your pre-, at- and post-show efforts provides a compelling, engaging and unifying thread to your brand and message.
- The Briefing Zone activity requires no dedicated space, and minimal to no AV support—allowing it to be easily added to your booth footprint.
- This integration of online and live touchpoints provides a unique way to create buzz about products, new launches, announcements and more.
- Analytics are incorporated throughout the program—providing you with results needed to show program effectiveness.
