Webcast Events

Looking to extend your reach to more potential customers and provide access to content 24/7?

Webcasts—distribution of audio, video or multimedia over the Internet using streaming media technology—can be a cost-effective demand generation strategy. In fact, a recent survey showed 48% of b-to-b marketers scored webcasts as an effective strategy¹.

Webcasts, distributed live or on demand, can be:

• A lower-cost alternative to in-person events
• Stand-alone events or part of a traditional pre-, at, and post-event face-to-face format
• Used to educate and create awareness
• Used to expand the reach of executives and product experts
• Archived and accessed 24/7 from anywhere with an Internet connection

While webcast technology is relatively simple, creative planning is imperative to ensure the webcast delivers a compelling participant experience. Live Marketing has been delivering compelling messaging and experiences at face-to-face events and now leverages that experience to ensure effective webcast strategies. To ensure a successful online event, we bridge a webcast’s technical possibilities with an overall strategic and creative vision, and help strategize to handle critical webcast factors as:

• Breaking through the clutter and attracting the right audience
• Keeping your audience engaged
• Building brand awareness
• Designing a measurement strategy to track the webcast’s results

¹ Source: BtoB and the Association of National Advertisers, “Harnessing the Power of Newer Media Platforms for More Effective Marketing” (2009)