Live Marketing’s Presentation Marketing System
Our clients’ exceptional results at tradeshows are achieved by combining our Live Presentations with Live Marketing’s award-winning Presentation Marketing System. This integrated solution to tradeshow productivity is designed to attract a large number of attendees, impress them with clearly articulated messages, collect large numbers of qualified leads, and engage these key buyers with your booth staff.
What is the Live Marketing Presentation Marketing System?
Live Marketing’s Presentation Marketing System is a tried-and-true process that includes the following elements:
- Professional crowd gatherers, who expertly work to assemble an audience for every presentation. These highly trained individuals help pre-qualify the audience, target true prospects, list what products are featured, and quickly communicate to the gathering crowd the value of the presentation that is about to take place.
- An audience warm-up, to help break the ice and establish a friendly rapport between the presenter and the audience. This makes your guests more comfortable, more attentive… and more receptive to the messages they’re about to hear.
- A pre-qualification process, designed to clearly identify the hottest prospects in the audience, so your booth staff can engage them before they leave your booth area.
- Integrated promotion strategies that help build and keep an audience from start to finish. Successful promotions often include thematic giveaways or prize drawings, “pulling” audiences through to one or more additional activities or demos—rewarding them at every level of participation and promoting brand/message retention, while identifying the most qualified prospects.
- Self-qualifying lead/survey cards are one of a number of ways Live Marketing helps our clients get measurable results. These survey tools provide a measurable record of who was there, what their interests are, and what qualifies them as a prospect. Live Marketing’s careful design and implementation of this part of the strategy ensures that you end up with true sales leads, as opposed to “just paper.”
- Strategies for crowd management, that help control where, when and how your target audience moves through the booth, experiences your messages, interacts with booth staff, and takes part in demonstrations and/or other activities before and after the mainstage presentation.
Integrated with a strong branding position, an engaging thematic approach, purposeful messaging and dynamic delivery, this Presentation Marketing System is unbeatable. It will:
- Attract your target audience,
- Communicate your key messaging, and
- Motivate your target audience to accelerate the sales cycle.
