Theme development | Graphic design | Creative development | Project management | Vendor team coordination | Onsite execution | Run of show
Agiliti: Commercial Kickoff
Agiliti, a medical equipment management company, is a long-time Live Marketing client who seeks support annually to plan and produce their three-day national sales meeting.
CHALLENGE
After planning the national sales meeting for Agiliti for many years, our challenge was to make sure the event felt fresh, from the main session, to the offsite, to the awards show.
STRATEGY
We decided to theme the event around the location, something we hadn’t done before for this client. Hosted in Louisville, Kentucky, the kickoff would center around the theme “timeless,” connecting to the deep traditions the city holds without getting stuck in the past.
The event opened with a bugler and included an offsite to Churchill Downs, the site of the Kentucky Derby. Continuing with the theme, Live Marketing produced an awards show called “Run for the Roses,” celebrating high performing sales reps by placing them in the winner’s circle.
It is an immense pleasure to work with you. Thank you for helping bring our "timeless" story and big ideas to life.
-Sr. Vice President, Corporate Communication, Agiliti Health
