Trade show activation strategy | Booth engagement | Creative development | AV vendor management | Scripting | Animation | Video production
Osram: CES activation
Innovative lighting company Osram wanted to showcase a new product and stand out at CES.
CHALLENGE
Osram turned to Live Marketing to create a spectacular theater presentation that would showcase Osram's new innovative lighting product and stand out on the notoriously crowded CES show floor.
STRATEGY
Despite Osram’s relatively small booth, we made a big impact by using floor to ceiling screens. The high-definition dimensional visuals and complex animations served as an immersive backdrop to an interactive presentation.
IMPACT
1,000+ attendees watched the theater presentation with the overall engagement netting 2,500 leads.