Name and theme development | Messaging | Copywriting | Creative direction | Graphic design | Marketing strategy | Promotion | Webinar production | Speaker coaching | Platform management | Video editing | Follow-up communication
Swisslog Healthcare: Webinar Series
Pharmacy automation provider, Swisslog Healthcare, engaged Live Marketing to produce a multi-year thought leadership webinar series.
CHALLENGE
Though a leader in the industry, Swisslog Healthcare wasn’t known as a thought leader and wanted to change that. They asked us to conceptualize and produce a series of several webinars that would take place over the next couple of years.
STRATEGY
Because the industry and Swisslog Healthcare’s own business shift so quickly, we created a forward-looking series theme that would be flexible enough to cover whatever topics became a priority. We worked hand in hand with their marketing team to interview speakers, draft questions and answers, host rehearsals, create promotional graphics, prerecord the content, and produce each webinar with live Q&A.
We are very happy with how the webinar turned out and cannot thank you and the team for all that you’ve done to make this event happen.
We envy your calmness. Thank you for everything!
Swisslog Healthcare Marketing Team Members