Promotion | Engagers | Invitation development | Scripting | Video creation | Project management | Onsite support
Wonder Porcelain: Brand Reveal
Wonder Porcelain, a tile manufacturer, asked Live Marketing to create an exciting spectacle on the show floor.
CHALLENGE
Wonder Porcelain almost never worked with agencies, but realized they would need help pulling off the wow factor they wanted to accompany the reveal of their new brand and approach.
STRATEGY
We decided to cover their booth to add an air of mystery and sent invitations for people to attend the surprise reveal. A countdown and professional engagers drew large crowds and generated excitement. At the end of the countdown, the curtain dramatically dropped, revealing the booth and brand. We scripted remarks for the CEO to give during the celebratory moment and planned a champagne toast with the audience.
You are great! I’ve worked a lot of shows and never seen anyone like you!
Head of HR, Wonder Porcelain
