Creative and theme development | Graphic design | Video production | Scripting | Copywriting | Platform setup | Back-end tech management | Production | Marketing strategy | Promotion | Follow-up deliverables
Imprivata: RE:VISION Summit
Digital identity company Imprivata turned to Live Marketing to produce its first ever thought leadership virtual event.
CHALLENGE
Imprivata needed support bringing to life an invite-only virtual event gathering the foremost voices in the healthcare industry. They wanted it to mix thought leadership, industry trends, presentations from leaders and customers, and present some product info without feeling too salesy.
STRATEGY
We partnered with Imprivata to develop the theme RE: Vision that extended cohesively throughout messaging. Sales reps personally invited executive-level clients and prospects to the inaugural summit where the field’s foremost expert in identity management delivered the keynote. Live Marketing produced the event start to finish, from creative concepting to promotion to technical production.
This was a tough team to impress and thankfully they are happy! Sincere thanks for being so patient, helpful and just so lovely and accommodating!
Sr. Manager, Global Events
