Trade show activation strategy | Booth engagement | Customized digital game
Deloitte: Google Cloud Next Activation
Professional services firm Deloitte tasked Live Marketing with ideating and producing an engaging activation at Google Cloud Next.
CHALLENGE
Because Deloitte offers a wide range of services, the goal for their booth was to educate attendees on the company’s abilities as a leader in cloud-based computing.
STRATEGY
We created a dynamic touch screen "Cloud Search" game that challenged attendees to capture icons for Deloitte, SAP and Google Cloud while also learning about Deloitte's unique value proposition.
IMPACT
Over 500 attendees played the Deloitte Cloud Search game over two show days.
Thank you so much for your help at Google Cloud Next! The game was a real success.
- US Alliance Marketing Lead, Deloitte Consulting
