Scripting | Overall strategy | Media development | Web development | AV partnership | Creative approach | Graphic design
Tate & Lyle: Collaborate at Home Kitchen
Tate & Lyle, a food & beverage company, asked Live Marketing to create a digital education and engagement hub called Collaborate at Home Kitchen.
CHALLENGE
Tate & Lyle wanted a virtual experience they could use to engage and educate clients when F2F interactions weren’t possible, but that would translate to a booth once they returned to in-person trade shows.
STRATEGY
Virtually, users were able to interact with the digital kitchen to explore various solutions, watch videos, and understand consumer trends.
When translated to the show floor, the kitchen was brought to life through a custom booth build conceptualized by Live Marketing. A professional presenter gave scripted remarks after which attendees were invited by staffers to place food props on shelves to activate various media programs.
We also encouraged participation by incorporating a donation strategy benefitting the Northern Illinois Food Bank.
IMPACT
Scanned booth leads surpassed goals by 40%!
